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What is Empire Avenue?

Strong “buy” recommendations: sarahlane, pelpinatripp, chftwt (Leo Laporte)

A guest post from “pundit”. She writes on politics, policy, current affairs and human interest news from or related to India on her daily blog, If you want to invest in me, now is the best time because I’m new and I have a lot of value in my youtube SXSW interview videos.

This review also appeared on Wise Marketing.

Watch out Facebook.  Empire Avenue is the latest hottest highly addictive social networking site.

While Empire Avenue capitalizes on the very same human personality trait of narcissism, it takes the idea to its logical conclusion. Instead of declaring a “liking” (of dubious veracity) for other people, Empire Avenue insists you put your money where your mouse is.

On Empire Avenue, you and I are more than just people. We are in fact, people-stocks. Strangers around the world trade shares in us on a virtual stock exchange for virtual profit.

Wise Marketing

Why should I join Empire Avenue?

People sign up to find out the market worth of their personal brand and social network. You can list yourself on a public stock index closest to your chief interest for example, news and media or sports or weapons.  People build portfolios buying people-stocks based on market valuation of social media activity, common interests or personal connections.

How do I earn money and build my net worth on Empire Avenue?

In chronological order, here is a to-do list:

1 – Fill out your profile and upload a portrait photograph

2 – Connect all social media platforms in which you are active – Twitter, Facebook, LinkedIn, YouTube, Flickr

3 – If you have one, connect your blog RSS feed to get it peer endorsed

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4 – Go about your normal social media activities – tweet, “like”/comment, connect, upload videos and photos, post on your blog

5 – Join city, interest/brand and personal communities

6 – Find people via the Search Function or the Twitter Index and buy people-stock

7 – Market yourself to potential buyers

8 – Reciprocate share purchases as much as you can within your budget

9 – Chat with people as much as possible on anything and everything

10 – Participate in Special Achievement parties, such as the Royal Wedding

Empire Avenue considers every single one of these actions and transactions as “achievements” and awards you points, known as the virtual currency Eaves. The more you have, the more you can earn.

This is how I met some truly cool people, learned new vocabulary (all newbies get “scalped”) and raised my share price 120% by the morning of my sixth day at Empire Avenue, despite two days of inactivity. Try it for yourself. It’s fun. But if you are a blogger like me, make sure you read the Terms of Service. You may not want to give Empire Avenue a “non-exclusive, transferable, sub-licence, royalty-free, worldwide license to use any IP content that you post on or in connection with the website”.

pundit then followed up by telling me:

Here’s another Brit social media prof’s blog post on EA through which I first discovered EA:

And here’s the list of additional resources I promised:

You can read about Scoble’s one hour video interview with the founder here.