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Astrid Guillon, the Lara Logan look alike spokesperson for lenewz, explains how the unique iphone news app works at the SXSW 2011 Trade Show in Austin, TX. Twitter: lenewz Site: http://lenewz.com

Astrid is from France but she just has the faintest accent. leNewz, developed by Paris-based Triviumsoft, offers a more visual way of browsing news on the iPhone. The app is built on Triviumsoft’s Eaagletext mining and mapping technologies to deliver a real time keyword map of the most important topics in each of six news categories: Sports, Economy, Politics, Life, Technology and Celebrities.

Astrid did the executive summary in her native French tongue toward the tail end of the interview.